Management Team

A leading expertise that started with global and multi-national companies in the United Arab Emirates and continued with senior leadership roles in regional industrial conglomerates covering various leading regional brands across a multitude of sectors. Wasfi Kaso has been instrumental in launching international brands in the region, and in the development of leading regional brands that contended for market share leadership in their respective categories.

Wael ElGendy is highly accomplished and results-driven executive and a visionary leader. He has strong technical aptitude for driving process efficiency and growth through the evaluation of financial management systems, great strategic influence with the capacity to convince executive management to implement novel ideas as well as influence other organisations to take favourable actions, while creating win-win solutions. He is an Influential communicator with excellent networking and relationship management abilities supported by exceptional emotional intelligence skills.

He has been instrumental in effectively managing the IT portfolio of investments related to the group spread all over the UAE and in providing solutions to automate manufacturing facilities and infrastructure.

His experience is focused on managing and modernizing software-defined data platforms, real-time streaming analytics and automation with powerful business intelligence, extensive experience in IT strategy, Digital Transformation, Artificial Intelligence, Information Security, and Business Continuity. Samer holds a degree in Computer Engineering & Informatics from the Beirut Arab University in Lebanon.

Putting the consumer first, Mohsin has delivered clutter breaking marketing communications and campaigns for which he has won “Best Brand of the Year” in the UAE for two of his brands. He specializes in break through brand and category innovation driving growth for the organization. Mohsin has worked extensively in developing growth strategy for his brands across Asia Pacific and the Middle East for a diverse set of consumers and markets spanning from China, Hong Kong, Indonesia, Thailand, Malaysia and Singapore. Digital and e-commerce come across as a natural extension of his brand work. Pepsi, Rainbow Evaporated Milk, London Dairy, Frisian Flag, Dutch Lady are some of the brands Mohsin has been associated with.

She has notable experience in strategic human resources planning, performance management, staffing, training and development and executive coaching. In her current role Mona Moneeb manages the entire HR functions across the EFI group. Mona Moneeb holds a bachelor degree in English literature from Ain Shams University in Cairo. She has a DISC & Trimtrix assessment certificate and a qualified NLP master with life coaching skills.

Since joining the Group in 2003 he has managed to build a strong team and system that rapidly adapts to successful implementation of the latest relevant global technology and science. Gerald Kiernan has developed strong professional links within the industry at both the national and international level. The EFI Dairy farms are amongst the most successful in the UAE and are continuing their upward momentum to record high production and quality through exceptional standard of management and animal welfare.