Management Team

EFI’s management team prides itself in having strong operational, technical, and financial expertise. It is comprised of experienced personnel with long experience in commodities, animal feed, dairy, and F&B.

Wasfi Kaso

Chief Executive Officer

Food and Beverage career professional with 25 years of experience in Fast Moving Consumer Goods (FMCG) across hundreds of categories and segments in the food industry.

A leading expertise that started with global and multi-national companies in the United Arab Emirates and continued with senior leadership roles in regional industrial conglomerates covering various leading regional brands across a multitude of sectors. Wasfi Kaso has been instrumental in launching international brands in the region, and in the development of leading regional brands that contended for market share leadership in their respective categories.

Brian Howarth

Chief Financial Officer

Brian Howarth is the Chief Financial Officer for Emirates Food Industries. He is a UK qualified Chartered Management Accountant with a BA (Hons) in International Business Studies from Sheffield Hallam University

Brian Howarth has worked in senior finance roles in the UK for listed multinational businesses, primarily in the manufacturing sector. He has moved to the Middle East in 2010 working in senior operational and finance roles in the Oil & Gas and Building Materials business where he was involved in multiple large capital projects, acquisitions, the creation of JVs and market entry into numerous locations across the Middle East & Africa.

Mona Moneeb

Human Resources Director

Mona Moneeb is the Human Resources Director at Emirates Food industries. Mona Moneeb has worked in senior HR roles in the UAE for different industries including telecommunication, real estate, facility management and FMCG.

She has notable experience in strategic human resources planning, performance management, staffing, training and development and executive coaching. In her current role Mona Moneeb manages the entire HR functions across the EFI group. Mona Moneeb holds a bachelor degree in English literature from Ain Shams University in Cairo. She has a DISC & Trimtrix assessment certificate and a qualified NLP master with life coaching skills.

Wael Kaafarani

Head of Internal Audit

Wael Kaafarani is currently leading the Internal Audit Department. He has more than 14 years of experience in leading Internal Audit Transformation and implementing robust Governance Framework within the MENA.

Prior to joining EFI, Wael Kaafarani has worked and eventually served as a Director of Consulting for Public and Government Sectors in two of the big four consulting firms (EY and Deloitte), whereby he has led several Governance, Risk Management, Fraud Investigations, and Internal Audit projects in the UAE, KSA, Oman, Egypt, Lebanon. He is an academic researcher and a Doctorate candidate in Governance and Econometrics. He is a Certified Internal Auditor (CIA), CRMA (Certified Risk Management Assurance), GRCA (Governance Risk and Compliance Auditor). He holds a Master’s Degree in Business Administration, and a Bachelor of Science Degree in Accounting and Banking and Finance.

Samer Izahmad

Samer Izahmad

Information Technology Director

Samer Izahmad is the Information Technology Director for the Emirates Food Industries group. He is a seasoned executive with progressive experience in business and technology transformation.

He has been instrumental in effectively managing the IT portfolio of investments related to the group spread all over the UAE and in providing solutions to automate manufacturing facilities and infrastructure.

His experience is focused on managing and modernizing software-defined data platforms, real-time streaming analytics and automation with powerful business intelligence, extensive experience in IT strategy, Digital Transformation, Artificial Intelligence, Information Security, and Business Continuity. Samer holds a degree in Computer Engineering & Informatics from the Beirut Arab University in Lebanon.

Gerald Kiernan

General Manager – Dairy Farms

Gerald Kiernan has over 35 years of work experience in the Dairy Farm Industry across many countries around the world. He was educated in Ireland and more recently awarded an MBA in Leadership and Sustainability from the University of Cumbria.

Since joining the Group in 2003 he has managed to build a strong team and system that rapidly adapts to successful implementation of the latest relevant global technology and science. Gerald Kiernan has developed strong professional links within the industry at both the national and international level. The EFI Dairy farms are amongst the most successful in the UAE and are continuing their upward momentum to record high production and quality through exceptional standard of management and animal welfare.

Samer Izahmad

Wernick Van Buuren

Manufacturing Director

Wernick Van Buuren has over 30 years of experience working for large dairy operations across Europe, South East Asia and the Middle East successfully designing and executing major greenfield expansion projects and revitalizing organizations.

In his last role, before joining Emirates Food Industries, he managed a large multi-disciplinary team spread over multiple sites and countries for NFPC with several well-known brands such as Lacnor and Laban Up.

Marcus Khoury

General Counsel Legal

Marcus Antoine Khoury is General Counsel with Emirates Food Industries. He is a qualified German and French lawyer, and has graduated from the Sorbonne University in Paris and the universities of Cologne and Munich, Germany.

After having worked for a top-tier German law firm in Brussels, he has been living and working as in-house counsel for international companies in the Middle East and Africa since 2005, mainly in the UAE, but also in Saudi Arabia and Morocco.

 Mohsin Abrar

Mohsin Abrar

Marketing Director

Mohsin Abrar has a diverse experience in commercial marketing. He has worked in various roles of commercial marketing across India, the Middle East and Asia Pacific.

Putting the consumer first, Mohsin has delivered clutter breaking marketing communications and campaigns for which he has won “Best Brand of the Year” in the UAE for two of his brands. He specializes in break through brand and category innovation driving growth for the organization. Mohsin has worked extensively in developing growth strategy for his brands across Asia Pacific and the Middle East for a diverse set of consumers and markets spanning from China, Hong Kong, Indonesia, Thailand, Malaysia and Singapore. Digital and e-commerce come across as a natural extension of his brand work. Pepsi, Rainbow Evaporated Milk, London Dairy, Frisian Flag, Dutch Lady are some of the brands Mohsin has been associated with.

Youssef Daoudi

Youssef Daoudi

Head of Commodity and Agri Trading

Youssef Daoudi is the Head of Commodity and Agri Trading for Emirates Food Industries. Youssef has built a strong 15 years of experience trading agricultural commodities in Morocco in the two biggest trading houses in the country, one of which being Cargill where he spent the first 8 years of his career.

Youssef has then moved to the UAE in 2019 adding an industrial experience to his portfolio working for a major industrial company in the country. Youssef specializes in procurement, trading and hedging of grains and oilseeds. He is a Moroccan National with an MBA in Management and a BBA in Management and International Business from Al Akhawayn University in Ifrane, Morocco.

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EFI holds diversified interests in the agricultural, animal feed & dairy industries, and consists of more than 10 companies & partnership models.

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